Aloha
Aloha — I’m Gabriel “Gaberock” Avilla. I’m a senior active-duty military officer, leadership coach, and CrossFit trainer who believes the world still needs analog leadership in an increasingly digital age.
For more than two decades, I’ve led high-trust teams in mission-critical environments across the U.S. Air Force, from global cyber operations to complex modernization efforts involving hundreds of people, millions in resources, and zero room for failure. I’ve learned that the same principles that build elite military teams also build high-performing corporate ones: clarity, accountability, and relentless care for your people.
My Story
My leadership journey began long before the uniform — raised in Hawai‘i in an enlisted family, shaped by hip-hop, anime, and comic books, and refined through college at Northern Arizona University where I earned my commission. Along the way I married my wife Gina, raised two incredible kids, and collected more duty stations, mentors, and lessons than I can count.
I’ve shared those lessons through my book, No Pressure… But Don’t Mess This Up, and through 150+ episodes of the Constant Elevation podcast. The book of gaberock is the next evolution — a platform where I translate command-level leadership into something any executive, team, or individual can apply today.
Whether you need a keynote, a workshop, or a trusted voice to sharpen your leaders, I’m here to help you build teams that win with people first.